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OSKAR BLUES BREWERY LAUNCHES CAN-O-BLISS ROTATING IPA SERIES FOR NATIONAL DISTRIBUTION


January 28, 2019

Series Kicks Off With Launch of Can-O-Bliss Tropical IPA in Taprooms January 26

Longmont, Colo., January 24, 2019 – Oskar Blues Brewery is introducing a fresh new line-up of rotating IPAs with the Can-O-Bliss IPA Series. Can-O-Bliss Tropical IPA has now launched in 12oz cans, to be celebrated with kick-off parties in Oskar Blues Brewery taprooms on January 26. Can-O-Bliss Hazy IPA and Citrus IPA will follow throughout the year. Each IPA in the series showcases an all-star cast of hops including innovative combinations of new and experimental hop varietals from around the world. All Can-O-Bliss IPA Series beers will be distributed nationally on draft and in 6-pack and 12-pack cans following their respective releases, plus it will appear in the CANundrum mix 15-pack.

“The Can-O-Bliss Series is a way for us to celebrate hops all year long,” said Oskar Blues Head of Brewing Operations Tim Matthews. “We’re bringing unprecedented combinations of hops to the table to create three unique IPA experiences with very different flavor profiles. IPA lovers will want to follow along with the series to see what happens next.”

The brewery recently added new centrifuge equipment to whisk away solids including yeast and hop material, while retaining hop oil in the beer. The investment allows brewers at all three locations (Longmont, CO, Brevard, NC and Austin, TX) to maximize hop flavor in the Can-O-Bliss IPAs.

The first release, Can-O-Bliss Tropical IPA, 7.2% ABV, is a juicy, sunset-hued rogue wave of tropical fruit flavors featuring clean, complex Mosaic, citrusy Azacca, fruity Galaxy, aromatic El Dorado and pungent Idaho 7 hops. Click here for an in-depth Tropical IPA hop safari via the Oskar Blues Blog.

On deck is Can-O-Bliss Hazy IPA, a hazed-out and hopped-up IPA packed with flavors of stone fruit, melon and peach. Just like Oskar Blues, this beer is unfiltered, uncommon and unrestrained.

Oskar Blues will round out the 2019 series by introducing Can-O-Bliss Citrus IPA, an intensely citrus-y and aromatic brew that will put zest to the test.

The Can-O-Bliss IPA Series will offer beer drinkers a variety of innovative IPA flavors throughout the year. On January 26, Oskar Blues taproom locations in Boulder, CO, Longmont, CO, Brevard, NC and Austin, TX, will host launch parties for Can-O-Bliss Tropical IPA. Click here for individual taproom party details, or check out the beerfinder to find a Can-O-Bliss near you, available in 6-Packs ($8.99-$9.99 MSRP), 12-Packs ($16.99-$17.99), draft and in the Oskar Blues CANundrum Mixed 15-pack ($16.99-$17.99).

About Oskar Blues Brewery
Founded over 20 years ago in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas while reaching 200,000 barrels per year and featuring Dale’s Pale Ale as the nation’s #4 top-selling craft can six-pack at U.S. supermarkets. Oskar Blues is available in all 50 U.S. states, Washington, D.C., and parts of 17 other countries. Along with Cigar City Brewing, Perrin Brewing Company, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing and Three Weavers Brewing, Oskar Blues Brewery belongs to CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.

About CANarchy
Founded in 2015, CANarchy is a disruptive collective of like-minded brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer. The portfolio of craft breweries, partially funded by Fireman Capital Partners, includes Oskar Blues Brewery, Perrin Brewing Company, Cigar City Brewing, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing Company and Three Weavers Brewing Company. CANarchy was ranked #9 on the BA’s list of the 2017 Top 50 U.S. Craft Brewers as ranked by sales volume. The platform brewed 359,000 bbls in 2017, reaching all 50 U.S. states, Washington, D.C., and parts of 17 countries spanning five continents. In 2018, CANarchy was named “Brewery of the Year” by Brewbound; and collective member Cigar City Brewing grew by more than 60%, making it the fastest growing Top 50 Craft Brewery of the year. City Brewing’s Jai Alai and Oskar Blues Brewery’s Dale’s Pale Ale are currently the #2 and #4 sold craft can six packs in Total U.S. Multi-Outlet and Convenience.