Behind the Beer
REEB Rye’d Shreds Onto Shelves
March 5, 2020
Trail Boss Jeff Lenosky and Lyons Head Brewer, Juice Drapeau, talk beer at the original Oskar Blues Brew Barn, just next door to where REEB Cycles are built.
“Mountain biking has always been a huge part of Oskar Blues culture,” explains Lenosky. “So much so that Dale started a bike brand several years ago named REEB, which is ‘BEER’ backwards.”
That level of stoke for both bikes and beer has culminated in the brewing of REEB Rye’d, a rye IPA loaded with Mosaic hops, German Pale Rye and CaraRye. The balance of earthy malt and tropical hop flavors makes REEB Rye’d the perfect post-ride refresher.