Blog

 

Ridin’ Dirty from Longmont to Brevard

 



On April 1st I will be riding from Oskar Blue’s Brewery, the Tasty Weasel in Longmont, CO to Oskar Blue’s other brewery in Brevard, NC. I will be biking solo, unassisted, primarily following the Trans American Bike trail, as fast as I can! The route is roughly 1600 miles, touching 6 states.

I could wrack my face against the keyboard trying come up with something that could sound like a good, tangible explanation as to why I want to ride 1600 miles, but truth be told, there isn’t a solid thing to point to. I wish I could say there’s a charity I’m donating miles to, or that I’m raising awareness for some greater cause, but what really happened was that I woke up one morning and just got the feeling that I would like to bike from my new home in Colorado to my old home in Asheville, and that I thought I could probably do it. Why not? Of course I’d like to do that!


There is a reason though, there’s always some reason, its just a little, “squishier.”


I’m doing it for the same reason I sneak a few laps in at Hall Ranch before going into work, the same reason I hiked El Camino this past summer in Spain, and the same reason I like to have my coffee outside with the first morning sun, and that reason is “connection.” Its more than slowly, yet satisfyingly defining calf muscles, or adrenaline bumps from gnarly rollers at Fruita, (those things are awesome, but there’s more!) its that there is so much Wonder out there to be had and that I am fortunate enough to recognize that I am a part of it.


I have never felt “outside” of nature, as though I were looking in on something and foreign, but rather that I was a little piece of it in manifested, animate, human form. Whether its rock climbing, or mountain biking, or a simple trail run through Pisgah, the simple act of being out in the Wonder is like playing with your best friend. The games you play might change, but its still that joy from connecting with something or someone very special beyond yourself that makes this existence so rich. Novelty and grandeur have always been the fuel, the while vehicles and paths may vary; this time it just happens to be a bike, three bags and a lot of pavement.


If this ride could have a cause, it would be to remind people the importance of play; its how we learn, grow and expand, how we engage and connect with what’s around us, how we love, and how we can come to appreciate all that we have around us, we just have to show up.


—————————–

Follow Scott’s journey on this blog and on Instagram or Twitter!

Nitro Cold Brew Coffee Goes Nationwide

 


Feeling sluggish? Malaised and confused? At 420 mg caffeine
per 12oz can, Hotbox Roasters’ Nitro Cold Brew is the smooth, flavorful
kick-in-the-ass you need.


The crew at Hotbox Roasters focuses on ethically sourcing
their primo Arabica coffee; then they roast the high-quality goods in small
batches at their Longmont headquarters. It’s a crowd favorite around here – most
CO OBB employees would tell you the Anti-Corp office pretty much runs on Cold
Brew power Monday through Friday(ish).


“Whether you’re running, biking or just need a boost of natural
energy, our Nitro Cold Brew will keep you going strong all day,” said Mike
Murfitt, Marketing Director at Hotbox Roasters. Murfitt should know – the dude
practically lives on a bike when he’s not up close and personal with coffee
beans.
At the age of 12 he started BMX
racing and later got into free-styling and jumping. A few years back his dad
bought him a mountain bike as a gift and he started taking it to the weekly
REEB rides in Lyons, CO. Long story short, he’s now a sponsored REEB rider and
Hotbox Roasters coffee hype-guy.


Anyway, perfectly roasted coffee meets crisp, clean,
filtered Rocky Mountain water and the two mingle for 24 hours during the
brewing process. Meanwhile, millions of tiny, velvety nitrogen bubbles are
infused – giving the brew just the right smoothness for stimulating your
nitrogenous zone.
The result is a naturally slightly
sweet
wake-up alarm in a recyclable package.
“Minimizing our environmental impact is a top priority,” explained Murfitt. “So
we use aluminum cans which are infinitely recyclable and protect the flavor and
consistency of all our coffee products.”


Coming up in May 2017, Murfitt and photographer Mike
Eldridge will take their bean show on the road, embarking on a three-month-long
road trip across the country. The goal is to get folks excited about Nitro Cold
Brew with samples and promos, and to have some fun along the way. Part of the
project is the launch of Cranks and Coffee, a series of scheduled group rides. “A
lot of people like to pair riding bikes with coffee,” said Murfitt. “But this
is something that’s never really been done by a coffee company before.” Hotbox
Roasters has teamed up with REI’s Mountain Bike Project to make the rides
accessible to the public. The schedule and routes can be found on mtbproject.com
or by using REI’s
app.



Follow these characters on their caffeinated journey by
tuning into their
Facebook,
Twitter, Instagram and/or
Snapchat profiles. Heck, the Hotbox van might turn up in your neighborhood.

In the meantime, crack a can of Nitro Cold Brew and prepare
for lift-off. Find Hotbox Roasters’ Nitro Cold Brew at any Oskar Blues
Fooderies location including the newly opened Hotbox Roasters CBD Café located
in Denver’s RiNo Art District. Major grocers in Alabama, California, Colorado,
and North Carolina carry it; and it’s soon to hit shelves in Florida, Kansas
and Missouri. Retail partners include Whole Foods, Lucky’s Market, Alfalfa’s
Market and coming soon to Kroger brand stores. Check out the
Hotbox Roasters website for more info.


SHE’Boogie Bop: A Woman-Powered Beer