OSKAR BLUES BREWERY ADDS FOUR MORE PINNERTRATIONS WITH PINNER THROWBACK IPA 16-PACKS
June 6, 2017
Longmont, CO, Brevard, NC & Austin, TX – Continuing their tradition of packaging innovation, Oskar Blues Brewery, is adding four more
pinnertrations to the existing PINNER THROWBACK IPA 12-packs. The new 16-can package will launch in the
ColoRADo market just in time for the holiday season while national distribution
will follow in early 2017.
Last year, PINNER Throwback IPA was the #7 new brand launch in
craft beer (according to Brewers
Association) and quickly became Oskar Blues’ number two hit behind Dale’s
Pale Ale. In February, PINNER was added to the Oskar Blues CANundrum Mixed
12-Pack alongside Dale’s Pale Ale, Mama’s Little Yella Pils and Oskar Blues
PINNER is dry-hopped with several different
heady hops, including a killer experimental variety, giving it a tropical,
stoned fruit aroma with hints of pine and smooth malt in the flavor. The brewery expanded the strain by lighting up
Passion Fruit PINNER for craft beer drinkers in the summer of 2016. The limited release sultry spinoff accentuated
the passion fruit and citrus juice attributes of the original PINNER and cranks
them up for the summer season. Look for
Passion Fruit Pinner again May through August in 2017.
“Many things contribute to flavor in beer, and with Pinner it’s
a focus on hops and malt–with a considerable nod to the hops,” said Oskar
Blues ColoRADo head brewer Tim Matthews. “With the lower ABV, layers
of flavor build on one another–
with one sip citrus, the next sip pineapple, next sip papaya, next
sip passion fruit, next sip toasted bread–and then on to the next pint.”
America’s first craft beer 16-pack is a great grab-n-go package
and at 4.9 percent ABV and dry hopped 35 IBUs, its easy to throw ‘em back.
Find #PinnerIPA and #SipSipGive at your favorite watering hole or
beer shop near you with oskarblues.staging.wpengine.com/beerfinder.