Behind the Beer
New Packaging in 2018
January 5, 2018
We’re kicking 2018 straight in the aesthetics with bold new packaging for our lineup of 12-packs and 16-packs including Dale’s Pale Ale, Mama’s Little Yella Pils, Beerito Amber Lager, Pinner Throwback IPA, Old Chub Scotch Ale and CANundrum mixed 12-packs. The fresh, loud update speaks to the adventurous spirit of our flagship brew, the Original Craft Beer in a Can, Dale’s Pale Ale.
The biggest change is to Mama’s Little Yella Pils, which first rolled off the can line in 2009 and is the #2 selling beer in our line-up. It’s now available as a 16-pack; and the can itself has had a facelift to highlight the bright, bold gold color of a classic lager and draw attention to the style, loudly stating PILS in the middle of the badge. No fine lines here. In addition to the updated 12oz can and the new 16-pack, Mama’s will also return with a 19.2oz single-serve “Stovepipe” can in 2018.
“Craft lagers, and Pilsners more specifically, are one of the fastest growing beer styles for craft breweries.” Said Head of Brewing Operations Tim Matthews. “Unlike mass market Pilsner diluted with corn and rice, Mama’s is built with 100% Pilsner malt, specialty malts and Saaz and Aramis hops. We find it’s a ‘gateway beer’ for craft-curious drinkers who want to explore more challenging beer flavors.”
Look for the updated packaging at retail stores near you. Find it via the Beer Finder at https://www.oskarblues.com/beerfinder/