Introducing Mustard Beer
July 29, 2020
That’s right. Mustard Beer.
An Oskar Blues partnership with French’s in celebration of National Mustard Day on August 1.
We are stoked to announce our partnership with French’s to develop French’s Mustard Beer- a semi-tart tropical wheat beer infused with an array of citrus fruits to complement French’s Classic Yellow Mustard- released for a limited time on August 1.
The partnership signifies two all-American classics, beer and mustard, coming together to celebrate National Mustard Day on August 1. French’s Mustard Beer is a limited release, and will be available to-go on August 1 at our Longmont, Boulder, and Brevard taprooms, with a 2 case limit. Also available online at CraftShack.
Why make a mustard beer, you ask? Because of a joint history of flavor exploration and defining new tastes. The teams at Oskar Blues and French’s wanted to come together to create the brightest, boldest brew of the summer, just in time for National Mustard Day and backyard grilling. And what goes better with BBQ than Classic Yellow Mustard and beer? Nothing else, that’s what.
Our brewers are no stranger to big, bold flavors, and when brewing with a non-traditional ingredient like mustard, the goal remains the same: make a damn good beer. Head Brewer, Juice Drapeau, conducted his own research, experimenting with mustard cocktails to develop a taste profile that could be translated in the brewing process.
The beer was made with mustard, gumption, more mustard, and a careful yet experimental brewing process. It includes hints of key lime, lemon, tangerine, and passion fruit to create a tart, refreshing match for the spice and zip of the mustard. The result is a crisp and slightly salty beer.
“With French’s Mustard Beer, we elevated the Classic Yellow Mustard flavor with tangy lemon and lime to create a tropical wheat ale I’d pair with a loaded hot dog on the hottest day of the year,” said Juice.
Grab a can and see for yourself. After all, it’s mustard o’clock somewhere.
Watch more about the creation of Mustard Beer:
To learn more about this special batch, visit MustardBeer.com. Must be 21 years or older to enter site, order beer or taste in Oskar Blues Brewery taprooms. Be sure to tag @Frenchs & @OskarBlues with the hashtag #MustardBeer to show us how you are enjoying the French’s Mustard Beer.