Oskar Blues - Colorado Premium Beers in a Can.

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In addition to the cover article on P. 16 & 17, Oskar Blues was the featured story on P.52 in the Innovation Packaging article by Andrew Kaplan titled “Pedal to the Metal.”  Here is an excerpt:

“The results of the can have been astounding.  The company has seen the public take to its canned brews – often after a little hesitation – and Oskar Blues' sales have skyrocketed as a result.  Even in 2009, global financial apocalypse and all, the Canned Beer Apocalypse has continued unabated.  Oskar Blues saw a whopping 83.7 percent increase in shipments.  In fact, in each of the past seven years, the company has experienced double-digit growth.  But last year was its biggest leap: 29,000 barrels produced compared to 17,000 in 2008.”